It’s not about thinking outside the box.
It’s realizing that the box simply doesn’t exist anymore.

The role of marketing has changed. The job used to be preparing the way for the sales organization to sell. Today, “selling” is often more about putting products in a position to be bought. One of the best ways to find customers is to help customers find you. Sounds simple, except audiences are fragmented. Communications need to be surgically efficient, and, when contact is made with a customer, it’s still a challenge to manage how that interaction plays out.

It’s not surprising that many companies are looking for ways to maintain and evolve their brands and to help them thrive under these new conditions.

Collaborate can help.

Collaborate is an international brand development and communications agency that was formed to think about brands in new ways. We have teams representing four areas of expertise: Insight & Intelligence, Contact Strategy, Applied Design and Creative Expression. The teams work jointly, along with our clients, to develop the core concept or idea that will help guide the brand wherever it goes and form the foundation for all its interactions with its customers. In short, the brand and the idea become one.

Our skills and processes have been honed working with companies such as Franklin Templeton, Seagate, Gore-Tex, Logitech, Amnesty International and, previously, with Microsoft, British Airways, Coors, Coca Cola, Virgin, Yahoo!, Sun, IBM, and many others.